On Wednesday April 8, 2020, BET announced a list of high impact initiatives to support communities of color impacted by the COVID-19 pandemic. Unfortunately, Black Americans are being highly impacted financially and wellness due to the COVID-19 pandemic. BET, in partnership with the NAACP, United Way Worldwide, leaders in the African American creative, civil rights and business communities will provide critical financial, educational and community support directly to the African Americans hardest hit by this crisis.
These initiatives include:
- “Saving Our Selves: A BET COVID-19 Relief Effort” broadcast special
- A relief fund in partnership with United Way Worldwide to assist people of color most impacted by this health and financial crisis
- NAACP’s Town Hall Series
“The COVID-19 pandemic is savagely compounding the profound health and financial vulnerabilities many Black Americans face. Every day, there are new reports of how this pandemic is killing African Americans at much higher rates than other communities.” said Scott Mills, President of BET. “BET is using all of our resources – our capital, our media platforms, our relationships with the creative community, sponsors, businesses and charitable organizations to support our community in this time of crisis.”
The “Saving Our Selves: A BET COVID-19 Relief Effort” broadcast special, will air on Wednesday, April 22nd at 8 pm EST. The special, co-hosted by Grammy Award-Winning singer and actress Kelly Rowland, TV personality Terrence J, and actress Regina Hall. The show will feature virtual appearances and musical performances from some of the biggest names in music and entertainment as they share tips and we cope together. Celebrity guest appearances and performances will include DJ Khaled, Charlie Wilson, Chance the Rapper, Kirk Franklin, Fantasia, Melvin Crispell III, and many more.
“Our goal for this special is to come together in a collective spirit of strength, community and hope. As we unite in harmony and compassion, through the collective healing power of music, comedy and entertainment, we can bring restoration and inspire the world that our brighter days are ahead,” said Connie Orlando, EVP Specials, Music Programming & Music Strategy at BET.
To support these initiatives, BET has established a COVID-19 relief fund in partnership with United Way Worldwide to support African Americans that have been severely impacted by the COVID-19 pandemic. BET is also providing resources and content on COVID-19 across multiple digital platforms including a four-part virtual town hall series in partnership with the NAACP. On Wednesday, April 8, at 8 PM ET/ 5 PM PT, “Unmasked: A COVID-19 Virtual Town Hall Series Powered by NAACP & BET” will stream on NAACP.org.
You can donate to the fund beginning Friday, April 10th. More information on BET’s partnership with UWW and additional extensions of our relief efforts are forthcoming. For further details, please visit BET.com.
