“Besides being the frontman of multi-platinum and Grammy Award-winning group Black Eyed Peas, will.i.am has spent the past decade deep in the world of tech, with highlights including being an early Beats investor, creative director for Intel, founding the new-gen outlet iam+ and a host of others.” Says HiphopDX.com. In other words, our favorite businessman has been making nothing but money moves all decade long. He has an ear for music and an eye for technology that constantly keeps us cognizant on what to look out for. Now Will.i.am is releasing earbuds of his own that is sure to shut the market down.
Will.i.am is making a major move and creating a new customer tech company called BUTTONS, where he will be releasing exclusive wireless earbuds through Fred Segal. Fred Segal is luxury apparel outlet founded in West Hollywood, California who says they are a shopping destination for those who live uniquely, love freely and listen to their own fashion heart. The earbuds are water resistant, Bluetooth accessible, has eight hours of playtime and are perfect for the holiday season. “BUTTONS are designed with culture first in everything from the product to the packaging. They are designed to be bold, we want people to express themselves,” said will.i.am. It seems fitting that a man who started his career in the music industry is now creating a different listening experience for those who enjoy music.
The brand went to their Instagram page to show off the sleek design in a marketing promo video. “These state of the art earphones are breaking industry molds with their premium ceramic materials, luxury design details, and state of the art audio features.” BUTTONS are also giving their customers a chance to save some dollars through a referral program. Refer your friends to receive $15 in free NTWRK credits and the more referrals you make, the more credits you earn. The BUTTONS earbuds are exclusively available at Fred Segal’s Sunset location in West Hollywood.