Born in Memphis, Tennessee, Jasmine “Jelly B” Perry, developed a passion for fashion at a young age playing dress up with her mother’s clothes and heels. It wasn’t until high school that she realized that those years of playing would lead her to a profession doing what she loves. “Girls from social media & school would always ask me for advice on how to style and what to wear,” says Jelly B. “So while in High School I created a fashion blog to help them get inspiration from seeing myself & other’s fashion sense. I also had DIY tutorials on there as well. The fashion blog turned into something bigger than I expected which gave me the idea to open a women’s clothing boutique,”says Jelly B.
In 2012, Jelly B opened Jazzy Boutique which is now known as Luxe Boutique. She shared with JaGurl TV that the hardest part was finding a location and turning the space into her vision. The easiest part was deciding which clothes she wanted to sell. “I’m blessed to still be in business passed the 5 year mark,” says Jelly B. Since the opening of her boutique Jelly B has styled celebrities and public figures. Among the list are Elise Neal of Hollywood Divas, Deelishis of Flavor of Love, Musician Samantha Fish and rapper Yo Gotti’s mother. She wishes to add more big names to her catalog of clients, however Jelly B says her top two dream clients would have to be Rihanna and Nicki Minaj. To get a Jelly B creation and a look at her new fall pieces be sure to stop by Luxe Boutique on Main Street in Memphis, Tennessee.