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Yara Shahidi Pays Homage to Her Diverse Roots in Colorful Adidas Collab

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Adidas Originals and actress Yara Shahidi collaborate to create a colorful collection inspired by Shahidi's Iranian and African American heritage. "I'm incredibly excited to have the opportunity to partner with Adidas Originals as a...

Beyoncé’s Adidas x Ivy Park Announces Third Collection and Features Gucci Mane

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Saweetie isn't the only celeb that'll be using the term, 'Icy'. The third installment of Beyonce's  Ivy Park collection is dropping this winter season. According to a BET, "the latest IVY Park capsule dubbed Icy Park...

Beyoncé Drops Ivy Park x Adidas Drip 2

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Beyonce has kept her fans waiting long enough as her second Ivy Park collection/partnership with Adidas has dropped today! The Drip 2 active wear giant is priced under $200 and goes up to a...

Beyoncé Releases Adidas ‘Superstar’ Platform Sneaker

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Mega entertainer and business mogul, Beyonce is continuing to expand her fashion brand beyond words with a reinterpretation of the classic Superstar low top sneaker. Continuing her collaboration with Adidas, Beyonce has reinvented the...

Beyoncé and Adidas is Releasing More Ivy Park Later This Year

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Just when you thought you couldn't get anymore Ivy Park, Beyoncé's collaboration with Adidas sports apparel line is returning for round 2 later this year. The Ivy Park x Adidas collection originally dropped January...

Beyoncé Surprises Celebrity Friends with IVY Park x Adidas Collection Gifting Box

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Imagine receiving a wardrobe full of beautiful clothes designed by Beyoncé delivered to your front door, for free. Cardi B, Zendaya, Yara Shahidi, Reese Witherspoon and Issa Rae don’t have to imagine because they...

Beyoncé Teases IVY PARK x Adidas Collection Releasing January 18th

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Beyoncé is putting in hard work to bring us the new collection for her athleisure brand. The singer took to Instagram and YouTube to share a video and two photos promoting her upcoming Ivy Park...

Beyonce signs an Adidas Signature Sneaker Deal

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It's looking like 2019 is going to be a huge year for the Queen Bey. After reports of her working on new music and a Netflix special, Beyonce has far more things coming her...

Beyoncé Set to Launch ‘Ivy Heart’ Collection Right in Time for Valentines Day

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Beyoncé and Adidas are set to launch their fifth collaboration just in time for Valentines Day. The collaboration between Ivy Park and Adidas begin in April of 2019 when they first announced that they...

Beyoncé and Jay-Z are the New Faces of Tiffany & Co

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While gracing the cover of Harper’s Bazaar September “Icons” issue, music icon Beyoncé reveals the her and her husband Jay-Z are the new faces of the jewelry retailer Tiffany & Co. The power couple has...