Beyoncé is putting in hard work to bring us the new collection for her athleisure brand. The singer took to Instagram and YouTube to share a video and two photos promoting her upcoming Ivy Park x Adidas collection.
Beyonce took to her Instagram to post these dope promotional photos!
Back in December Beyoncé opened up for a rare interview with Elle’s January issue to answer questions on the line and what we can expect. “It incorporates my personal style and expands that to include something for everyone,” she said. “I love experimenting with fashion, mixing high and low, sportswear with couture, even masculine and feminine. This new line is fun and lends itself to creativity, the ultimate power.”
Beyoncé also shared that she added some gender-neutral pieces to the collection after noticing how men were rocking IVY PARK. “I focused on designing a unisex collection of footwear and apparel because I saw so many men in IVY PARK. The way they have embraced the brand is an unexpected gift. I appreciate the beauty of gender-neutral clothing and breaking the so-called fashion rules. I took a chance on myself when I bought my company back. We all have the confidence in us to take chances and bet on ourselves.”
The new collection will be released Saturday January 18th, 2020.