The power couple has reigned as the symbol of love and luxury for decades. The pair will join the a-list celebrity list of ambassadors, including Tracee Ellis Ross, Anya Taylor and many more.
Although images of the campaign have not been released, Queen Bey did wear jewelry from the iconic jewelry brand during the photoshoot.
The “Formation” singer also opened up about her iconic music career and the inspiration behind upcoming Ivy Park Rodeo collection.
“I feel a renaissance emerging,” she tells Harper Bazaars. “And I want to be part of nurturing that escape in any way possible. I’ve been in the studio for a year and a half. Sometimes it takes a year for me to personally search through thousands of sounds to find just the right kick or snare. One chorus can have up to 200 stacked harmonies. Still, there’s nothing like the amount of love, passion, and healing that I feel in the recording studio. After 31 years, it feels just as exciting as it did when I was nine years old. Yes, the music is coming!
The star drew inspiration from her Houston roots, creating her upcoming Ivy Park line.
“This collection is a mixture of my childhood growing up in Texas and a bit of American history,” the singer explains. “I grew up going to the Houston rodeo every year. It was this amazing diverse and multicultural experience where there was something for every member of the family, including great performances, Houston-style fried Snickers, and fried turkey legs.”
“One of my inspirations came from the overlooked history of the American Black cowboy,” she continues. “Many of them were originally called cowhands, who experienced great discrimination and were often forced to work with the worst, most temperamental horses. They took their talents and formed the Soul Circuit. Through time, these Black rodeos showcased incredible performers and helped us reclaim our place in western history and culture. We were inspired by the culture and swag of the Houston rodeo. We combined classic elements with the athleticwear of IVY PARK x adidas, adding our own spin, monogrammed denim, chaps, and cowhide.”
Next month, the Ivy Park Founder will celebrate her 40th birthday. As she embarks on the next decade of her life, the mother of three has high hopes for her future.
“My wish is for my 40s to be fun and full of freedom,” She says. “I want to feel the same freedom I feel on stage every day of my life. I want to explore aspects of myself I haven’t had time to discover, and to enjoy my husband and my children. I want to travel without working. I want this next decade to be about celebration, joy, and giving and receiving love. I want to give all the love I have to the people who love me back.”