Chloe x Halle Used Their Creative Side to Collaberate with FENDI

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The dynamic duo, Chloe x Halle, are using their unique fashion sense to collaborate with a well known fashion brand. FENDI announced that their latest collaboration with these two talented sisters will be in an innovative way.

“Since we can remember, we have always been huge fans of the FENDI brand,” exclaimed the sisters. “FENDI is the perfect mixture of classy and sexy, and we were more than happy to be a part of this project.”

The luxury fashion brand has given complete creative control to the sisters for their #MeAndMyPeekaboo campaign. “This video was inspired by a song off of our new album called ‘Busy Boy’. With the playful lyrics, we wanted to mix dreamy scenery to compliment the song and the playfulness of the peekaboo bag,” said the sisters. 

The campaign was shot on their infamous tennis court where they have shot content for magazines, award shows, Good Morning America, and more. “Filming content during quarantine is so much fun because it allows you to be extra creative, and in this case we got to shoot every scene from home in our backyard.”

Art Director, Andrew Makadsi, collaborated with videographer, Derek Milton, photographer, Julian Dakdouk, and stylist, Zerina Akers, to support the vision of the girls.

According to ESSENCE, “Presented during the FENDI Fall/Winter 2020-21 Collection in February, the new Peekaboo bag features n accordion-frame shape, to open in to what is described as a “deep smile” featuring inside interchangeable pockets which can be personalized with one’s initials.”

The girls love how versatile these statement pieces are for any fashion look. 

The #MeAndMyPeekaboo campaign is set to launch at the end of July, while the new Peekaboo bag will hit stores this August.

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