And wait until you find out his position!
Jay-Z has been named the creative director for Puma basketball, in the latest high-profile celebrity partnership for the German sportswear company. Jay-Z whose company Roc Nation has worked with Puma since 2013, would consult on product creation and marketing strategy. The rapper has been hired to help drive the company’s strategy as it returns to the basketball market after exiting nearly two decades ago. Puma has had a strong year. Now the brand is looking to distinguish itself from competitors like Nike, which still dominates the sneaker marketplace, by elevating the importance of off-court style in its basketball shoes and apparel. In partnering with Jay-Z, Puma has signaled its commitment to a familiar strategy, letting big-name celebrities steer its brand.
