Worldwide artist, Kelly Rowland just happily announced that she has a second baby on the way with her husband Tim Weatherspoon. Although she has a little one cooking in the oven, that didn’t stop her from grinding as she was cooking up something else behind the scenes. The newly launched Kelly Rowland for JustFab collection, provides updates to classic silhouettes in neutral shades, meets the moment and hits the mark effortlessly for fall shoe fashion.
JustFab Inc., is an online subscription fashion retailer that carries selections of shoes, handbags, jewelry, and denim. It offers a personalized shopping experience based on members’ indicated fashion preferences. Rowland’s collaboration with the brand bring a fresh look on how women are represented through personal style.
“I love how JustFab represents women,” Rowland said in a statement. “I wanted to be on that journey with them. [With] Fabletics and JustFab [being] sister companies — and I love the team — I jumped at the opportunity. And we have a good time. It doesn’t feel like work. It’s fun.”
Just Fab celebrates their 10-year anniversary with this new collection, which is coming just in time for the colder seasons. Rowland said she loves, “How JustFab represents women. I wanted to be on that journey with them.”
The collection, set to release over three drops; October 15, November 1 and December 1. The October drop is complete also with a shoe range of nine boot variations and an Oxford shoe. “[Everything] had to be a classic look, because I swear by anything classic,” Rowland says, adding that matching sets are a personal favorite. “I shop for my closet now [thinking], ‘Am I going to wear this in 10 years? Am I going to wear this in 20 years?’”
This collection has a direct focus on inclusion for every type of woman. It was important that plus-sized options in select styles were included. “I’m surrounded by different women in my life and different body types,” she says. “I feel like they should always be represented.”
“I think [the] responsibility as a brand [and those] connected to brands, is to make sure that every person of color feels seen and heard. Because to not feel seen and heard means to feel ignored,” Rowland says. “Another reason I was so excited to partner with JustFab is because [Daria Burke, CMO of JustFab] is an intelligent, creative, beautiful Black woman, and the feeling that she’s putting into everything, you can tell … The women she surrounds herself with are from many different ethinic backgrounds, and everybody has to feel represented, period.”