AXE and Lil Baby announce their partnership for a new limited-edition collection. WHAXE Packs have products inspired by the “We Paid” artist’s nickname, WHAM, and the grooming brand.
As an avid AXE user, Lil Baby believes this new opportunity is a natural move for him. “I only do deals that feel authentic to me,” Lil Baby said in a quote provided by the press release, “Being an AXE user myself, coming up with this collaboration for WHAXE Pack was a natural move for me”. WHAXE Packs aligns with Lil Baby’s personality as well as AXE’s mission to keep young men fresh at all times.
This limited edition item can’t be found in stores. In order to win the diamond-encrusted WHAXE Pack, users will have to enter in an AXE social media contest. The winner will receive a WHAXE deodorant stick, WHAXE body wash, WHAXE four-finger ring, and WHAXE cleanser for the drip.
Along with WHAXE, the Grammy award-winning artist and AXE star in the Fresh as Fr*sh TV campaign. This ad portrays freshness and more confidence in men even in a less than fresh world showcasing the new 48-hour sweat protection antiperspirant stick.
Users and fans can find more information on the WHAXE Packs release by following AXE’s social media.