Normani Joins Urban Decay for First Major Makeup Campaign


Normani tapped in as the new Urban Decay Global Citizen‘s campaign spokesperson. The 24-year-old singer joined as an advocate that break barriers for minorities in the beauty industry. Urban Decay announced the addition of three women to its Global Citizens roster, including songwriter G.E.M. and actress Camila Mendes

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Introducing our newest UD Global Citizen, @Normani 💜 Normani gets the look using the ALL-NEW NAKED Ultraviolet Eyeshadow Palette, available now! Tap to shop or shop online at #NAKEDUltraviolet #UrbanDecay #Makeup #Normani #Sephora @sephora Global availability for the NAKED Ultraviolet Eyeshadow palette: AMERICAS:
US: Available NOW at and Available at Ulta, Macy’s, QVC, Nordstrom and Belk on July 5.
Canada: Online NOW and in-stores on July 5.
Mexico: Online on June 22 and in-stores July 1.
Chile: Online and in-stores on July 1. Argentina: Online and in-stores on August 1. Panama & Guatemala: In-stores September 1.
Brazil: Online and in-stores on September 15.
Costa Rica: In-stores October 1.
Peru: Online and in-stores on November 1. EMEA:
Europe: Available starting June 12 online and in-store on July 1.
UK: Available NOW online at Urban Decay and Cult Beauty. Dropping at ASOS, Selfridges, Boots and all other retailers on July 1.
UAE: Online and in-stores on August 1.
Saudi Arabia: Online and in-stores on September 1.
South Africa: Online October 1 and in-stores on October 15.

AUSTRALIA: Available at MECCA online July 1 and in-stores July 28.

Malaysia: Online and in-stores NOW.
Philippines: Online NOW at
Singapore & Korea: Online NOW and in-stores July 2.
Hong Kong: In-stores July 1.
Indonesia: Online July 15 and in-stores August 1.
Thailand: Online and in-stores August 1.

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Normani claims, ” I am proud to join Urban Decay as their newest Global Citizen. They have trail-blazed and challenged the industry’s definition of beauty since the beginning. They stand with marginalized groups by showing that makeup should be and can be inclusive for everyone. We need to celebrate beauty in every color. We need representation across the beauty industry and I hope to use my platform to amplify the voices of my community. 🤍🤍🤍”

This is not Urban Decay’s first group of Global Citizens. These ladies joins Karol G., Lizzo, CL, Ezra Miller, and Joey King. These celebrities represents individuality and being different in their own skin. Normani is nt stranger to this concept. “I want to amplify Black stories to help dismantle systemic racism,” Normani told Elle in an interview. “I wholeheartedly believe that through this collaboration, I have a real opportunity and obligation to the black community not only to lift my voice but all of theirs through this mission and journey to have more representation and justice inside and out of the beauty industry.”

This campaign was also accompanied with Naked Ultraviolet Eyeshadow Palette. The purple gradient palette showcase 12 pigmented mattes, metallics, and holographic shimmers. “Experimenting this futuristic lineup of peachy neutrals, trippy lilacs, magnetic violets, and blacklight purples may result in endless looks. The Naked Ultraviolet Eyeshadow Palette pops on our newest UD Global Citizens — We’re welcoming singer Normani and actress Camila Mendes to the Urban Decay Cosmetics family,” Urban Decay said in a statement.

The Naked Ultraviolet Eyeshadow Palette retails for $49. Shop now on Urban Decay’s website.