Selena Gomez is one of many high profile celebrities turning their platform over to black leaders and organizations. This call to action serves a purpose to raise awareness about the #BlackLivesMatter movement during the nationwide protests.
According to Entertainment Tonight, Gomez kicked things off Friday with Alicia Garza, the co-creator of Black Lives Matter and founder of Black Futures Lab; an organization created to help black communities advance in the world of politics.
Garza posted a video informing Gomez’s 179 million fans why people are protesting and what they can do to help.
“In order for us to change it, we got to join a movement, We all have to stand together and say, ‘We won’t take it anymore and here’s what we want you to do instead.’ We all deserve better. And when we’re organized and when we have a plan, we can actually change the things that we don’t like in the country, so that we can make it right.”
The next day the “Rare” singer had her account taken over by Jelani Cobb, a journalist from the New Yorker. Cobb took this opportunity to share clips from Ava DuVernay‘s documentary, 13th, photos from other protests, and Colin Kaepernick infamous kneeling during the national anthem.
Other celebrities like Shawn Mendes, Lizzo, and Lady Gaga are also handing over their social media pages to bring awareness to the movement amid protests following the death of George Floyd.