Shea Moisture Creates a $1 Million Dollar Relief Fund for Minority-Owned Businesses Affected by the Coronavirus


Shea Moisture is a personal care company which focuses on shampoo, conditioner and body wash. They have revolutionized the game for African American hair and body care since being founded in 1991. The company not only makes product for people of color, but supports the hard work of entrepreneurs and small businesses in the community. In a time of crisis, they are following their pattern of giving back to the community in a huge way. SheaMoisture and its parent company, Sundial Brands, has announced the creation of their $1 million relief fund to help support minority-owned businesses affected by coronavirus.

The program is called the Community Commerce fund which is now an official extension of the brand. The goal of the program is to help minority and black-owned that are struggling to stay afloat due to the COVID-19 pandemic. The fund also provides cash grants and e-learning labs for women of color to learn new business skills as an entrepreneur. Funds will be awarded to businesses that are supporting their community in an innovative way.

“During this unprecedented time of upheaval, small businesses are being disproportionately affected. For SheaMoisture, which was once a small business, the power of community and entrepreneurship is close to our hearts,” said Cara Sabin, CEO of Sundial Brands in a statement. “Through this fund, we are committed to giving back to the communities that have helped us become who we are.”

According to USA Today, “10 business owners will be selected and awarded $10,000 each. Following these awards, through a partnership with We Buy Black, the largest marketplace for black-owned businesses, SheaMoisture will continue to award additional funds throughout the month. The company is encouraging business owners to reach out to be considered.”

Your purchase made with any SheaMoisture product will support the funding of the Community Commerce program.