The beauty industry is growing rapidly and many artist are tapping in, including one of the highest-selling female artists in history, Toni Braxton. Braxton is gearing up to introduce the world to Nude SugarTM, a range of luxury body care with rich proprietary formulas developed to enrich and enhance the skin for women of all colors.
According to the press release, ‘Ms. Braxton is fulfilling a long-standing goal of creating serious body care solutions that she felt have been missing in the market. A true entrepreneur, she saw the need and lack of options for herself and women of all color, so she created the products that she wanted to buy.’
The brand caters to melanin skin tones including a variety of ranges. The team who developed the product includes industry experts and formulators who assured that each product targets core body care needs.
The Nude Sugar Collection includes a restore & renew sugar plum elixir, hair & body mist, bath & shower gel, body lotion, discoloration and hydration cream, and time release all day protection body cream. Nude SugarTM ingredients includes 100% Sugarcane derived squalane and plum seed oil.
“I’m excited to step into my new business venture in the beauty industry and I couldn’t have been happier than to partner with ULTA who are leaders in the beauty retail space,” says Toni Braxton. “After working on Nude Sugar for 2 years I’m eager for women of all color to try my products that’s meant for US, there’s nothing else like it.”
All of Braxton’s products will feature clean ingredients and sustainable packaging. They are also cruelty-free, vegan; free from petroleum, gluten, parabens, alcohol, and GMOs.
The body care line is set to debut exclusively at ULTA BEAUTY stores and Ulta.com September 20, 2021. Congratulations Toni!