According to a Yeezy spokesperson, this collaboration is a multi-year partnership. Recently, West has been working on creating the line which is set to debut online and in-store next year.
“We are excited to welcome Kanye back to the Gap family as a creative visionary, building on the aesthetic and success of his Yeezy brand and together defining a next-level retail partnership,” Mark Breitbard, Head of Gap Brand, said in the release.
As a result of the collaboration, GAP shares have risen 42% in New York trading. This is the biggest increase since 1980.
The goal of this partnership according to Bloomberg is to expose West’s upscale brand to a broader market while letting Gap capitalize on Yeezy’s recent growth.
“West has become a disruptive force across music, footwear, fashion, architecture and more,” Gap’s announcement read. “
West will uphold individual ownership of the YEEZY brand. He will be allowed to have involvement in the presentation in stores and the e-commerce website.
Stay on the lookout for this collaboration which will include clothing for men, women, and kids.