After a long 20 years in the running, Oprah Winfrey’s magazine O, The Oprah Magazine will cease prints and go sticky digital.
According to ET, the magazine and brand will become “more digitally-centric” as the O magazine team works together to grow and evolve the brand.
“As the brand celebrates 20 years of O, The Oprah Magazine, we’re thinking about what’s next, but again the partnership and the brand are not going away,” the rep said. “This is a natural next step for the brand, which has grown to an online audience of 8 million, extending its voice and vision with video and social content. We will continue to invest in this platform as the brand grows and evolves into one that is more digitally-centric.”
This can a great thing for Oprah and her team as the future of news is moving in a digital direction. “I’m proud of this team and what we have delivered to our readers over the past 20 years.” Winfrey said in a statement to ET, “I look forward to the next step in our evolution,” Winfrey added.
The O magazine team plans to stop prints at the end of 2020.