The most loved couple in the industry right now consists of singer Rihanna and rapper A$AP Rocky. They really grasped the element of surprise. First with the announcement of their pregnancy. Then with the alleged news of them getting married after years of dating. Now, they surprised shoppers at Rihanna’s Savage X Fenty store at the Westfield Culver City mall in Los Angeles.
On Saturday February 12th, the duo promoted the new Valentine’s Day collection and took the Fenty experience to the next level. The rapidly growing lingerie brand now has locations in five cities in America. “2022, we coming in HOT! We bout to bring you a whole new #SavageXFenty experience with the launch of our brick-and-mortar retail stores!” Rihanna excitingly tweeted.
The pair came dressed to impressed and posed for photographs in front of mannequins wearing an array of lingerie pieces from Rihanna’s new Valentine’s Day collection. “To be able to connect with our customers in real life was so important to me,” says the singer. Eager shoppers flooded into the store to get new body positive fashion pieces and a picture with the loving couple. “We want to make people look good and feel good,” Rihanna has said. “We want you to feel sexy and have fun doing it.”