Rihanna is always finding ways to take her Fenty brand to whole new heights. First it was the Fenty clothing line, then it was the revolutionary Fenty Beuaty makeup collection, after that was the sexy Fenty Savage x Fenty lingerie, and now we have expanded the brand within the hair industry. Thanks to the power of the original bad gyal and her team, Fenty could possibly expanding their motto of quality, inclusion, and marketability with a possible hair care brand.
According to new legal filings, Roraj Trade LLC, Rihanna’s company, has filed a new trademark application for “Fenty Hair.” Rihanna has yet to make any announcements about the new endeavor but it came be assumed the brand will find an inclusive way to treat and care for multiple hair types with different hair color, hair styling, straightening or relaxing, dandruff shampoo, and more.
This announcement comes weeks after the 33-year-old mogul and joint partner, LVMH, decided to pause her ready-to-wear fashion line, Fenty, to focus on the Savage line. “LVMH and Rihanna reaffirm their ambition to concentrate on the growth and the long-term development of the Fenty ecosystem focusing on cosmetics, skincare, and lingerie,” as per WWD.
Despite the setback, this hair care line will continue her quest for world domination. When the news broke of the possible launch, social media went crazy.