Rosalia Becomes the Newest Global Ambassador for MAC Cosmetics


Spanish singer-songwriter Rosalia partners with MAC Cosmetics, becoming the newest Viva Glam Ambassador, the Costemtic dynasty and the Grammy-award winning artist created a limited edition firey-red lipstick shade called VG26.

In an interview with Good Morning America, the singer raved about the new lipstick and how it has become her signature everyday look.

“When I don’t have a lot of time, I always use red lipstick! ‘Ruby Woo’ is one of my favorites so combine that with my VG26 shade and it matches perfectly with my skin and is a perfect combination!”

Following the announcement of the partnership, the international super star took to social media to express her gratitude.

“I am so blessed to be apart of the #MACVIVAGLAM campaign as the newest Global Ambassador..”

The Viva Glam family is composed of various singers, actresses, and models such as Winnie Harlow, Arianna Grande, and Lady Gaga.

Mac launched it’s Viva Glam campaign 26 years ago with RuPaul as the first ambassador. Since then, the brand has annually released a lip product with a new ambassador. Sales from the Viva glam products go towards international relief efforts for those living with or affected by HIV/AIDS and support equal rights for women, girls, and LGBTQ+ communities.

Click here to find out more about MAC’s Viva Glam fund.