Swizz Beatz Curates First Ever Immersive Roller Rink Experience

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Photo from David Capri

The legendary producer Swizz Beatz, founder of the cross-cultural creative agency Good Intentions, has teamed up with AlUla Moments to create an experience like no other! In AlUla, a historic city in Saudi Arabia, local and international stars gather for a first-ever immersive roller skating event.

For 15 days, AlUla on Wheels will take attendees on a sensory-based roller skating experience in the art-centered district of AlJadidah. As part of the AlUla Wellness Festival and the launch of AlUla Moments 2022 calendar events, Swizz Beats has teamed up with the Royal Commission of AlUla to bring this event to life. With the mission to promote health and wellness comes AlUla on Wheels. In Aljadidah, a one-of-a-kind roller rink offers a “glide under the stars” experience with talent headlining on the weekends.

Swizz Beatz and his partner Noor Taher of Good Intentions curated this event from lighting to sound to bring a timeless culture to AlUla. With the surge in popularity, roller skating brings together a community of beginners and pro skaters. The family-friendly event occurs Thursday-Saturday evenings with guests under neon lights of an open-air rink.