Alicia Keys to Host ‘KEYS Soulcare Lounge’


Alicia Keys will celebrate the upcoming launch of her new skincare line, Keys Soulcare, with E.L.F Beauty in a star-studded virtual event this Wednesday, and yes you are invited!

Keys along with special celebrities guests will share personal stories in an effort to inspire the listeners as well as spark real conversations about skincare. For Keys, skincare is about “embracing your inner light and caring for our whole selves.” During the event, the singer will explore the 4 keys to Soulcare; body, spirit, mind, and connection.

The singer will also perform songs from her new album, ALICIA. Alongside Keys as she vibes out will be her “lightworkers,” ambassadors who embody specific key elements of the brand. The lineup includes Misty Copeland, Rupi Kaur, Deepak Chopra, and Rickey Thompson.

The virtual launch will take place on Wednesday, October 21st, at 6 p.m PT. In order to attend the event, click here to RSVP for the GRAMMY award-winning singer’s skincare launch!