This year Coach reviled their “Holiday Is Where You Find It” campaign. According to Coach, this campaign, “focuses on finding, and re-capturing, the joy in the little things that perhaps got a little lost in a modern world unencumbered with global pandemics and social distancing restrictions.” We could all use some joy, especially this year. This year’s campaign features Jennifer Lopez and Michael B. Jordan with their families.
Jennifer Lopez officially started working with Coach back in November of 2019. Lopez, her mother, Guadalupe Lopez, and children, Emme and Max Muñiz, were previously featured in the last Coach campaign called ‘Coach Family.’ So, it’s no surprise to see the beautiful family once again.
Coach global ambassador, Michael B. Jordan’s was the first face ever of ‘Coach Men’ and was the cover for Coach’s December 2015 Men’s Fitness. In 2019 he became an official ambassador. Jordan’s campaign photo is photographed celebrating Kwanzaa with his parents, Michael A. Jordan and Donna Jordan; brother, Khalid Jordan; and sister, Jamila Jordan-Theus. In a People’s exclusive interview with the star he says, “I don’t think I’ve ever had my family be a part of one of my campaigns or a part of my work before,” he adds. “Just crossing over family and business…it was a fun experience.”
The campaign apparel is now available to the public as in Tuesday, Oct. 27, and can be purchased at Coach.com