The name Crayola brings back all the fun memories from our childhood. The handicraft company that specializes in art supplies are best known for their crayons. The vibrant colors of blues and greens, oranges and pinks, or red and yellows, will make any child smile. On May 21, 2020, the company announced that will release new packs of crayons to represent the world’s skin tones.
After 135 years of being in business, they are titling their collection of 24 new colors “Colors of the World“. Crayola created the colors in honor of UN World Day for Cultural Diversity for Dialogue and Development. The brand did this by partnering with Victor Casale, CEO and co-founder of MOB Beauty. According to the company’s press release, the colors are designed to represent over 40 skin tones across the world. They incorporated similar tactics used by creators in the beauty/makeup industry.
“With the world growing more diverse than ever before, Crayola hopes our new Colors of the World crayons will increase representation and foster a greater sense of belonging and acceptance,” said Crayola CEO Rich Wuerthele. “We want the new Colors of the World crayons to advance inclusion within creativity and impact how kids express themselves.”
According to CNN, The Colors of the World crayons will come in packs of 24 and 32. The 32-pack will include four crayons each for hair and eye coloring. Each pack of crayons will also include a side panel for color reference, as well as each crayon label will include English, Spanish, and French language when listing out the color names.
This collection is making it a purpose to create diversity and inclusion for all. They claimed on their Instagram post, “We hope to cultivate a more inclusive world for children of all ages, races, cultures and ethnicities.”
When the news hit social media, the company was greeted with a lot of happy customers. Some commenters also alluded to the fact that they did something similar like this collection in the 90’s. On their twitter they responded by saying, “We first launched our Multicultural collection in 1992. The new Colors of the World crayons include 24 newly formulated crayon colors representing more than 40 global skin tones.”
The Colors of the World packs are set to release in July 2020. Consumers can prepare for the launch by preordering here.