Real housewives of Atlanta stars, Cynthia Bailey and Eva Marcille team up for the holidays with the brand Seagram’s Escapes Peach Bellini on its newest program, ‘Seagram’s Escapes Holiday Marketplace: Featuring Black-Owned Businesses’, to help promote small businesses and drive sales during the holiday shopping season.
The ‘Seagram’s Escapes Holiday Marketplace’ is an online shopping destination that will feature over 2,000 black-owned businesses that you can shop with this holiday season.
If we’re going to spend this year, it’s important says Bailey, that we do our best to pay it forward within the Black community. “It’s important because when black business is closed down, black employees lose jobs and then they can’t feed their families. And I am so I think one of the things that, came out of this whole, what I’m going out of 2020 with is just a new appreciation for life, for businesses, for everything. Because we took a lot of this stuff for granted.” Bailey says in an Essence article.
Marcille on the other hand, has a more personal connection to this holiday endeavor, “I shop black businesses every day,” says Marcille. “I literally started locs a few months ago for myself. My daughter already has them. And I’m online buying all of these different black loc haircare brands and getting their different products. And so, we exist and we can exist in even a bigger way if we use our platform to amplify that.”
Seagram’s Escapes is inviting Black-owned businesses to apply at (www.seagramsescapes.com/holiday-shop.). This program will go from November 15 through December 31. Each participating business will have their website featured on Seagram’s Escapes online marketplace and the marketplace will be promoted to fans of the brand and its celebrity partners. If that’s not enough, three lucky participating businesses will be selected by Seagram’s Escapes and the reality TV stars to receive grants of $10,000 each.
Looks like both women are doing their parts for the holidays and are proud of it!
“We’re going to get through this pandemic and our businesses are going to stay afloat and we are going to create economic and generational wealth in the black community,” Marcille says. “And Cynthia and I and Seagram’s are trying to do our part in assisting that.”