Jay Z’s Roc Nation School Announces New Courses, Including ‘Hood Marketing 101’


Jay-Z‘s Roc Nation School of Music, Sports & Entertainment has partnered with Wieden+Kennedy, an advertising agency behind Nike’s ‘Just do it’ campaign,’ to produce its fall course list.

The school is scheduled to open at Brooklyn’s Long Island University. Its fall courses will focus on understanding marketing, promotions, and advertising in the modern era. Courses will include classes such as “Hood Marketing 101: How Blackness is Bought” and “How to Be a Good Troublemaker.”

Along with an enriched fall curriculum, the classes will be taught by professionals and musicians in entertainment.

Last month, Hip Hop producer 9th wonder announced that he will be joining the faculty. Also apart of the staff, rapper Megan Thee Stallion will be a guest lecturer. She will also offer a four-year scholarship to students who are eligible. Jay Z’s partnership with Wieden+Kennedy will offer insight and expertise in the realms of global marketing.

Enrollment for Jay Z’s Roc Nation School of Music, Sports & Entertainment will open later this year.