Singer and actress, Jennifer Lopez, just did a killer performance at the 2020 Super Bowl halftime show in February. Some people would take a break to think of their next move but there is no slowing down the 50-year-old entrepreneur. Lopez is continuing to make her mark in the fashion industry with a new shoe and bag collection. Lopez has partnered with DSW and Camuto Group to announce the launch of the collection in Spring 2020.
“There are so many facets to my career, and that’s what I wanted to bring to my collection with DSW Shoes. This collection represents three cities that have become such an important part of who I am: New York, Los Angeles, and Miami,” Lopez said in a release. “We’re bringing the downtown street style that represents New York, some old Hollywood glamour, and a vibrancy that’s representative of Miami. With this collection, it’s my hope that people can find and represent multiple sides of themselves, all while remaining true to their most authentic self.”
She even sent a text out to her fan club to inform them on the exciting news in addition to making an announcement on Instagram:
The collection is a great representation of the type of woman Lopez is. There is a combination of sneakers, ankle boots, and of course heels! The shoes represent New York, Miami and Los Angeles styles with bold colors and prints.
According to Footwear News, “The ‘On the Floor’ hit maker already has three other high-profile fashion deals for the spring ’20 season. In addition to starring in Versace’s campaign — wearing the dress — Lopez also appears in ads for Guess. Additionally, she is the newest face of Coach and helped the American label launch its new CitySole Court sneaker.” Jennifer Lopez is known for her beautiful style so we cannot wait to see what she came up with!.
Check out the full collection on DSW.com!