Kendrick Lamar and Dave Free Announced pgLang Launch

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INGLEWOOD, CA - AUGUST 27: (L-R) Kendrick Lamar and Dave Free accept the Video of the Year award for 'Humble' onstage during the 2017 MTV Video Music Awards at The Forum on August 27, 2017 in Inglewood, California. (Photo by Kevin Winter/Getty Images)

Kendrick Lamar alongside his manager Dave Free announced the launch of pgLang, a multilingual, artist-friendly service company. A trailer for pgLang, directed by Dave, features appearances from Kendrick himself along with Jorja Smith, Yara Shahidi, and Baby Keem.

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The clip also features a new song from Baby Keem, “Jump 2,” as well as a snippet of Florence and the Machine’s 2018 track “June,” which features Kamasi Washington.

The mission statement of pgLang states, “pgLang is multilingual. Our community speaks music, film, television, art, books, and podcasts — because sometimes we have to use different languages to get the point of our stories across. Stories that speak to many nations, many races, and many ages. That is why our writers, singers, directors, musicians, and producers break formats when we build ideas and make them real for the curious. Putting round pegs through square holes is not a process, but we embrace the idea of anarchy and challenges that make us stronger. pgLang is focused on using our experiences, and nurturing our many collaborators, to build stories that are equally accessible and engaging then fitting them within the best media.”

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pgLang is also selling merchandise including hoodies and long sleeve tees via its website.

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