Since her breakout hit “Truth Hurts” in 2019, Lizzo has used her platform to promote body positivity. Recently, the “Good as Hell” singer has partnered with Dove to launch their newest campaign, #DoveSelfEsteemProject. The beauty brand will focus on “transforming social media into a more positive and empowering place for the next generation.”
Lizzo shared an all-natural nude picture of herself on Instagram to announce their partnership.
“WELCOM TO TAURUS SEASON.” She writes. “To celebrate I wanna give y’all this unedited selfie… now normally I would fix my belly and smooth my skin, but baby I want to show you how I do it au natural- I am excited to be partnering with @dove and the #DoverSelfEstemmProject which is helping to reverse the negative effects of social media and changing the conversation about beauty standards. Let’s get real y’all.”
The campaign launched with a startling, powerful Reverse Selfie video, which highlights facts from a recent study they conducted. Dove’s Self-Esteem Project study revealed that by the age of 13, 80% of girls edit their photos before posting them. Ultimately the study found that there is a link between editing your photos and having low self-esteem.
“People are struggling with their self-image and self-confidence more than ever,” The Grammy-winning artist says in a press release. “This is amplified by the increasing pressure to show a digitally distorted version of ourselves, reinforcing the idea that our beauty in real life is not good enough or worthy of likes.”
“That’s why the Dove Self-Esteem Project and I want you to have The Selfie Talk with a young person in your life. It’s happening to young people everywhere, so let’s talk about it.” She adds.
The Selfie Talk is a campaign talking about “digital dysmorphia.” Since the pandemic has sparked a huge increase in screen time, there has been an increase in people’s negative perceptions of their appearance. As reported by People, since the pandemic, there has been an increase in plastic surgery.
“I remember waking up and wanting to be someone else,” Lizzo recalls in a video. “I didn’t have filters; it scares me to think that now there is a tool that actually cashes in on that insecurity.”
Make sure to head over to Dove’s site and learn more about the campaign and ways to help younger girls uplift their self-confidence.