We are all aware of the orange boxes that took over the internet this season. In the name of fashion, Beyonce sent some of our favorite A-List celebrities a PR box during the relaunch of her Ivy Park multi-gender wear. The Adidas x Ivy Park collection had us begging for a box of our own once we saw a sneak peak. As celebrities received these boxes in their homes, we got some fun and creative videos during these celebrity unboxings.
According to BET, “Bey’s A-list celebrity friends started posting videos of the orange box arriving on their lawn. Bey’s mom, Miss Tina, received her box and had an impromptu photo shoot, while Ellen DeGeneres filmed the sweetest video, naming a pair of ivory joggers her favorite from the collection.” The #BeyHive went crazy as they saw videos and photoshoots from Cardi B, Reese Witherspoon, Michael B. Jordan, Megan the Stallion, Lizzo, Janelle Monae, Laverne Cox, Yara Shehidi, Zendaya, Rita Ora, and Beyonce’s close friend Michelle Williams!
Michelle Williams came threw and served looks by modeling clothes from the collection. She gave us a full Instagram photoshoot only equipped with the Ivy Park clothing, an orange backdrop and distressed brown construction paper. The singer went to her page and stated, “Welcome to my #IvyParkTedTalk! 🧡
📷: @dreanicolephotography assisted by @iamseancason
See all the photos below.