After many years of success with MYX Fusions Moscato and Sangria, Nicki Minaj and MYX Beverage LLC are now entering the leading growth category of lower-calorie and low alcohol wines. MYX is excited to now offer consumers two new high-quality wines flavors; Light Rosé and Light Chardonnay. Both flavors have fewer calories, gluten-free, 5% alcohol by volume, and will be sold in 4-packs of 250ml cans.
MYX Light Chardonnay is a slightly dry wine with fresh, crisp notes of apple, Romagna pear, and lemon. MYX Light Rosé is delightfully refreshing and made from Barbera grapes showcasing hints of strawberry, raspberry, and citrus.
“The MYX Fusions team worked hard with the winemaker to produce these amazing wines. These wines represent a milestone in winemaking, using age-old methods of early harvest and creative innovation,” says Peter D. Reaske, MYX Beverage LLC CEO. “We knew if we entered the on-fire ‘light’ category, we needed a product that didn’t compromise taste or quality, and at 75 calories per serving, MYX Light delivers exactly what consumers are looking for – great-tasting, ‘sessionable,’ refreshing, easy-to-drink, lower-calorie wines.”
“Early feedback has been incredible,” notes Michael Sylvester, MYX SVP of sales. “Our current wholesale partners are excited about the category of lower-calorie wines, and when we sample the product, people are stunned by how flavorful the wines are! The combination of an incredible product, our outstanding wholesaler network along with our national selling team partner, Royal Wine Corporation, should light up sales in retail.”
The two new additions will be available to purchase in stores on June 21st, 2021.