Nike is launching its first-ever maternity collection for soon-to-be mothers’ experiencing all stages of pregnancy.
The collection, titled Nike (M), will be available online Sept 17th with a four piece collection priced between $45 to $85.
In order to create a line that meets the needs of pregnant women, Nike collaborated with 30 pregnant and post-partum athletes.
“The more we listened to expecting mothers and postpartum mothers, the more we learned, reworked and innovated through inclusive design,” says Carmen Zolman, Nike Senior Design Director for Apparel Innovation, in a statement. “It’s the project of a lifetime to work in lockstep with all kinds of mothers to bring to life a capsule that truly supports women’s relationship with sport during such a transformative time in their lives.”
Each piece of the Nike (M) collection is designed to grow and expand with the woman’s body, making the change into motherhood easier to manage.
“The leggings give you options of wearing over your tummy or showing your tummy, and the maternity shirt has this extra material for the extra weight that I’m carrying. You look very smart, very comfortable, very hip,” says Perri Edwards, British Track and field athlete.
The collection doesn’t only support the women’s body during pregnancy but after the bundle of joy arrives as well.
“The Nike (M) sports bra is great because it’ll give me easy access for when I want to breastfeed,” says Edwards.
In an interview with Essence, Zolman expresses the importance of supporting women during their transitioning stages into motherhood.
“I like to embrace the notion that you don’t get your body back, but you have this new, amazing body that has gone through intense physical challenge,” says Zolman. “We really wanted to honor those changes and not give women, during this journey, the feeling that they’re trying to fit into a pre-pregnancy garment. It may take a long time to come back or [your body] may just be forever changed. Now, you don’t have to think about those changes and make accommodations by buying different items. We’re going to do that work for you on the back end.”
The collection will be available on nike.com on Sept. 17th in North America, Europe, and Africa.