Nike Shares A 60-Second AD In Response To Social Justice In America

Courtesy Of WSOC TV

Many corporations like Nike, have been speaking out about the tragic passing of George Floyd. On May 29, the company shared a one-minute video on all social media platforms demanding change within the justice system.

The post said, “For once, don’t do it. Don’t pretend there’s not a problem in America. Don’t turn your back on racism,” it read.  “Don’t accept innocent lives being taken from us. Don’t make any more excuses. Don’t sit back and be silent. Don’t think you can’t be part of the change. Let’s all be part of the change.”

Nike’s CEO John Donahoe explained in an email why they decided to speak up.

“Team, As we’ve watched racial tragedies expose prejudice and injustice in our cities over these past few weeks, I can’t stop thinking about the individuals impacted: Ahmaud Arbery. Christian Cooper. Breonna Taylor. George Floyd. The horrible killings and racist actions serve as a sickening reminder of what too many people live through every day in America. It is absolutely wrong what’s happening in our communities, to our friends and family members. These tragedies are not unique to the U.S. Far from it – we see violent incidents in countries all over the world, fueled by hatred and ignorance.”

According to BET, Donahoe went on to say that the company will not allow racism and prejudice. “Let me be as clear as I can: Nike is opposed to bigotry. We are opposed to hatred and inequality in all its forms, indirect and overt. While Nike cannot solve injustice, I believe we have a responsibility to work toward addressing it to the best of our ability.”

He wrapped up the email by reassuring his employees that they are not alone during this trying time. “I encourage all of us to not be daunted by the enormity of what we face today. The tragedies we face, we face together. We choose to act in a way that is authentic and true to our values. We are compelled by our purpose.”