GRAMMY award-winning artist Pitbull is the latest celebrity to partner with CLMBR, their partnership will grant charter school students access to the startup’s fitness equipment.
Through their partnership, one virtual climbing machine will be donated to every Sports Leadership and Management (SLAM) charter school nationwide. SLAM is a tuition-free public charter school for K-12 students with an interest in Sports Leadership and Management industries. Currently, there are a total of 11 schools throughout the nation with an average of 100 students enrolled.
“It’s an honor to be involved with a great group of investors at CLMBR, as we’ve all climbed our way to the top,” says Armando Christian Perez (Pitbull) in a statement. “What caught my eye about CLMBR is its unique workout, it reminds me of performing on stage. I know people are going to enjoy this new way of working out at home.”
Excited to join the #CLMBR team. It’s great to be a part of such a successful group of investors, all who have climbed their way to the top. Now more than ever it’s great to have a unique workout while at home. #clmbrcommunity #fitness #athomefitness #workoutathome pic.twitter.com/c00VwZZOI7
— Pitbull (@pitbull) December 1, 2020
The rapper has a personal connection to the SLAM network. Back in 2013, Pitbull helped start a SLAM school in his childhood neighborhood, Miami’s Little Havana.
“We are thrilled to have Armando join our team to help launch CLMBR in the market and bring an exciting fitness modality to consumers,” Avrum Elmakis, founder and CEO of CLMBR says in a statement. “CLMBR is committed to democratizing fitness and I’m honored to work with Armando to provide CLMBR Connected to SLAM! Charter Schools around the country to provide kids access to on-demand connected fitness to start their wellness journey. With so many schools around the country lacking proper physical education courses to remain fit, it was a no-brainer for us to work with Pitbull to help SLAM!.”
Pitbull has joined the investment team for the startup, along with fellow celebs such as Jay Z, CEO and Founder of 22 Days Nutrition, Marco Borges, and co-Founder and former CEO of YouTube, Chad Hurley.