Reebok to be Black-Owned? Master P and Baron Davis Plan to Acquire the Shoe Company

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Rapper Percy “Master P” Miller and former NBA Star Baron Davis are in negotiations to buy Reebok for $2.4 billion.

Master P tells ESPN that he and Davis are in talks with Reebok’s parent company, Adidas, to buy the brand.

The Hip Hop Legend confirms the news with ESPN’s Reporter Eric Woodyard.

“These companies have been benefiting off us, this could be history for this company going Black-owned,” Master P tells Woodyard.

While sharing his vision for the company, the rapper recognizes NBA Legend Allen Iverson and his iconic influence on the brand.

In an interview with Forbes, the rapper explains how he plans to rebrand the company.

“As we focus on turning Reebook into a lifestyle brand not just a basketball brand, our most important initiative will be to put money back into the community,” says Master P.

According to reports, Adidas plans to sell Reebok following a 2020 earnings report that revealed Reebok’s generated revenue fell by 42 percent.

Reports claim that Adidas aims to finalize the sale in March 2021.