Footaction’s mission is transitioning into catering to women’s apparel and ongoing franchise for women. The company thought B. Simone would be the perfect fit for this collection. “Footaction is focused on supporting Black Entrepreneurs, and we are excited to partner with B. Simone on her journey to inspire her fans,” said Patrick Walsh, Vice President & General Manager, Footaction. “During a time of uncertainty for youth, she is the embodiment of persevering through life’s challenges and manifesting your dreams.”
The first collection will be composed of cozy loungewear looks, perfect for ‘a girl’s night in’. This particular launch features black tees, hoodies, crewnecks, joggers and leggings with colorful gradient graphics, with B. Simone’s famous catchphrase “Babygirl” and her birth year, 1990. The collection offers a wide range of sizes from XS-3XL. Items range between $30-65.
“I shopped at Footaction in high school and I still find some of my favorite pieces here today. It’s a dream come true to be collaborating with such an amazing brand … it feels surreal,” B. Simone says in a press release. “This capsule is for my ‘Babygirls’ to feel comfortable no matter what the day holds.”
The collection is now available to purchase online and in select Footaction stores nationwide.