Blue Ivy Models for Beyoncé’s new Ivy Park Campaign


Blue Ivy joins her mom Beyoncé to model Ivy Park’s latest, highly-anticipated “Icy Park” collection.

In the video, the mother-daughter duo poses side-by-side modeling wearing various outfits and matching sets.

Blue’s personality took center stage as she playfully danced and twirled in the video. The 9-year-old struck various poses, swinging her hair and holding up the peace sign towards the camera.

Twitter went into a frenzy regarding Blue’s stellar appearance in her mom’s new campaign. “Blue Ivy” trended on Twitter, commenters pointed out that darling 9-year-old was the star of the campaign.

Other’s highlight Blue’s impressive resume!

Beyonce’s mom, Tina Knowles-Lawson, joined in the social media frenzy regarding Blue’s appearance in Beyonce’s campaign. Knowles-Lawson refers to the 9-year-old as a “little supermodel.”

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A post shared by Tina Knowles (@mstinalawson)

“My Beautiful grandbaby Blue Ivy looking like a little super model in her Ivy Park,” Knowles-Lawson writes. “Swing your hair Blue ,!!!!! She inserted herself into this shoot . No she was not supposed to be in it ! She was just hanging out and got dressed and I guess she said “I ‘m not gonna tell you what I could do I’m gonna show you” I love that aggressive spirit My Blue Blue!!!!”

Beyoncé’s Icy Park drops on Feb. 19th.