Jesse Collins Deemed the First Black Executive Producer of Super Bowl Halftime Show


The NFL, Roc Nation, and Pepsi made a huge announcement about next year’s super bowl celebration. Emmy Award nominated producer Jesse Collins has been named an Executive Producer of the Pepsi Super Bowl LV Halftime Show, taking place in Tampa, Florida on Super Bowl Sunday, February 7, 2021. Collins joins long time award-winning Pepsi halftime show director, Hamish Hamilton. 

“Jesse Collins is innovative, creative and one of the only executive producers that speak fluent ‘artist vision.’ He’s a true artist,” commented Shawn “JAY-Z” Carter.  “Jesse’s insight and understanding create both extraordinary shows and true cultural moments. After working with Jesse for so many years, I look forward to all there is to come.”

This makes history as Collins is the show’s first ever Black executive producer for the halftime show.

“It is an honor to be a part of such an iconic show at such an important time in our history,” said Collins, Founder & CEO, Jesse Collins Entertainment.  “I am grateful to JAY-Z, Desiree Perez, the entire Roc Nation family and the NFL for granting me this opportunity.”