Bloomberg reported that Gap predicts that their Yeezy collab will generate over $150 million in sales within its first year. The retail company expects in its following years for their collab will grow into a billion-dollar brand. Their goal is to reach $1 billion in sales by the end of their first five years of the partnership.
The rapper announced their partnership via twitter last year.
“Yeezy and Gap partnership,” he writes, adding the hashtag #WESTDAYEVER.
As Jagurl TV has previously reported, West will remain the sole owner of the YEEZY brand during his 10-year partnership with Gap.
“We are excited to welcome Kanye back to the Gap family as a creative visionary, building on the aesthetic and success of his Yeezy brand and together defining a next-level retail partnership,” Mark Breitbard, Head of Gap Brand, said in the press release.
As a side from his new retail endeavor, West has been out of the media. Recently, Netflix brought the rights for West’s documentary for over $30 million. The multi-part project “will tell the story of the rapper and producer’s rise to success and fame’s impact on him, as well hip hop’s impact on popular culture and the world’s evolving relationship with celebrity.”