Kris Jenner Talks Multiyear Hulu Deal and Building The Kardashian Empire

Kris Jenner WSJ Magazine Credit: Maciek Kobielski for WSJ. Magazine

With the 20th and final season of ‘Keeping Up With the Kardashians’ coming to an end, momager-mogul Kris Jenner is already looking for the next money maker. This includes a multiyear deal at Hulu, the launch of Safely, a plant-based cleaning and self-care product brand with Chrissy Teigen, and her own skin-care line.

In an Interview with WSJ Magazine, Kris reflects on building the Kardashian empire, keeping it afloat and the plans moving forward away from KUWTK.

It’s very evident that Kris has put effort into her and her children’s brand and it most definitely shows. She explains that she’s been “CEO of my family for a very, very long time, and all the experience I’ve had over 30 years of being a full-time businesswoman has led me to this very spot.”

It’s safe to say just as well as her children are set, so is Kris who generates a percentage from each and everyone’s business.

Kris has her hand in all of their brands and endorsement deals (and gets a 10 percent cut): Kylie Cosmetics also includes skin care; Kim has her beauty and fragrance brands, plus Skims, her shapewear company; Khloé’s clothing line, Good American; Kourtney’s lifestyle platform, Poosh; Rob’s sock company, Arthur George, as well as his clothing company, Halfway Dead, and hot sauce company, Grandeza Hot Sauce; Kendall’s new tequila brand, 818; and a set of three new Kendall and Kim fragrances that come out March 25.

“I think the people in the entertainment business, people in Hollywood, people who make products that fit the family for marketing, they realize that she is this incredible engine behind all of it,” says Ryan Seacrest, the co-creator of KUWTK. “They realize, actually, the power that she has.”

Ryan Seacrest also compliments how excellent of a negotiator Kris is by reflecting on times he’s witnessed. “She’s one of the best dealmakers that I’ve ever seen deal. And I’ve sat with the Merv Griffins and Dick Clarks of the world and watched them negotiate deals. Watched them on television and be the most congenial, affable, wonderful host and then sit down at the table at the Beverly Hills Hotel and be a tough dealmaker. She has both of those qualities, which is rare.”

Ryan isn’t the only one giving Kris her flowers, according to WSJ magazine, her children also give their thanks.

“I’ve never met someone who knows how to have such a good time but also have it so together. That’s why I get up at 5:58am every morning,” Kim says. “If it was 7 a.m. and we weren’t up and our beds weren’t made, she would be on the intercom screaming and waking us all up. On a Sunday, we were so embarrassed because all my friends would sleep in until 10am and she was like, ‘Till…what? Like, past 7? This doesn’t make sense.’ She was so strict with us on so many things but then so much fun. So she taught us so much of our work ethic. That was all her.” 

Seeing the work Kris has put in to keep the Kardashian name solid has been shown numerous times. She does mention slowing down the pace….. that is, eventually!

“I’m 65 years old,” she says, “and I start thinking…I don’t think I have the energy—as much as I’d love to think I do—to keep moving around, changing houses, creating something new…starting over all the time. But I think  that process makes me really happy. She goes on to say, I think I really have to try to be calm and settled—finally at some point.” She laughs. “And live vicariously through the kids.”

There’s no telling what Kris has up her sleeve for future plans but I’m sure we can guarantee it’ll be major!