Oprah Winfrey’s OWN Network Launches Health Initiative for Black Women


Media mogul Oprah Winfrey launches Own Your Health, a Black Woman Health initiative to help create a sense of community for black women’s unique issues.

According to the campaign siteOwn Your Health plans to share quarterly updates regarding all aspects of health. Aspects of health include mental, physical, and emotional wellness. The site highlights the importance of the campaign, which is “to bring awareness, education, resources, and a sense of community to address the unique health concerns facing Black women today.” The multi-platform campaign is created to empower Black women with tools and resources to put their health and well-being first.

The campaign will also give “opportunities for OWN brand partners to support [its users] with resources and options for healthier lifestyles,” as Deadline reported.

The own your health initiative will tackle Black women’s health, highlighting “three key pillars; Proactive Prevention, The Unspoken, and Superwoman.”

  • Proactive Prevention includes routine screenings and nutrition. But it also branches out into health education and accountability.
  • The Unspoken refers to issues of fertility, motherhood, sexual and relationship health. This key element also includes trauma, financial health, and treatments.
  • The Superwoman is the pressure for Black woman always to appear strong. In order to uphold this image, the Black woman is often suppressing their emotions and rejecting any sense of vulnerability. Another character trait of this stereotype is putting others’ needs before this own needs, therefore neglecting themselves in the process.

“This important initiative supports and empowers Black women,” says OWN president Tina Perry. “It has never been more critical to use our wide-reaching platform to ensure they have the tools and resources needed to improve their health and well-being.”

“COVID-19 and the racial justice movement have also highlighted the need for urgent policy reform to balance disparities that exist in healthcare for Black women,” Perry adds, “and we look forward to working with our distinguished advisory council on this campaign that will support and uplift our community.”

Watch the campaign video below.